Avient Introduces New Water-Based Digital Hybrid Printing Solution With Accelerated Cure Time

September 9, 2024

Avient Introduces New Water-Based Digital Hybrid Printing Solution to the MagnaColours™ Portfolio, MagnaPrint™ Hybrid Fusion Vibrant White, with Accelerated Cure Time

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CLEVELAND – September 9, 2024 – Avient Corporation, a premier provider of specialized and sustainable materials solutions and services, today announced the addition of MagnaPrint™ Hybrid Fusion Vibrant White to its MagnaColours™ portfolio of inks for the textile industry. This new ink offers screen printers a sustainable, water-based solution for digital hybrid printing, featuring an impressive cure profile and eliminating the need for a topcoat.

“MagnaPrint Hybrid Fusion Vibrant White is an exciting, PVC-free addition to the MagnaColours portfolio, offering a curing time that is half as long as the leading competitor’s water-based ink,” said Jake Ojeda, Global Marketing Director and Americas Sales Director, Color, Additives, and Inks at Avient. “This efficiency not only allows for reduced energy consumption during printing but also enhances overall throughput, giving printers even more versatility in achieving their screen printing sustainability goals.” 

Hybrid screen printing, also called digital hybrid screen printing, combines traditional screen printing with digital printing technology. This method is versatile and suitable for printing on various fabric types for a wide range of screen printing projects. MagnaPrint Hybrid Fusion Vibrant White offers a flexible, soft, high-opacity, water-based ink printing experience that can be used as a base for hybrid digital screen printing systems. This ink provides impeccable detail, vibrancy, and strong wash fastness without needing a topcoat or additives. 

MagnaPrint Hybrid Fusion Vibrant White is certified to ECO PASSPORT by OEKO-TEX® with ZDHC Conformance Level 3 and GOTS approval and is now available from MagnaColours distributors. To learn more about these high-performing inks, visit the Avient Specialty Inks website here. 

About Avient 

Avient Corporation provides specialized and sustainable materials solutions that transform customer challenges into opportunities, bringing new products to life for a better world. Examples include:  

• Dyneema®, the world’s strongest fiber™, enables unmatched levels of performance and protection for end-use applications, including ballistic personal protection, marine and sustainable infrastructure and outdoor sports  
• Unique technologies that improve the recyclability of products and enable recycled content to be incorporated, thus advancing a more circular economy   
• Light-weighting solutions that replace heavier traditional materials like metal, glass and wood, which can improve fuel efficiency in all modes of transportation and reduce carbon footprint  
• Sustainable infrastructure solutions that increase energy efficiency, renewable energy, natural resource conservation and fiber optic / 5G network accessibility 

Avient is certified ACC Responsible Care®, a founding member of the Alliance to End Plastic Waste and certified Great Place to Work®. For more information, visit www.avient.com.

To access Avient’s news library online, please visit www.avient.com/news.

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Media Contact
Nicole DeChant
Avient Corporation
nicole.dechant@avient.com